What to Know About “Clothing as a Service” (CaaS)

Feb 27, 2023

Vogue Business’ Innovation Editor Maghan McDowell breaks down what the clothing rental and subscription models mean for logistics.

This article was published in ‘Vogue Business’ on November 26, 2020.

Like streaming movies and music, clothes are now being treated like a utility to which one can subscribe. Offering rental or subscription models can increase loyalty and wallet share–but it requires new approaches to logistics, pricing, and marketing. 

Donny Salazar, Founder & CEO of MasonHub, joins other industry experts discussing “Clothing as a Service” (or CaaS) and what it means for brands and fulfillment service providers alike. 

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