Fulfillment Automation Marketing Engine (FAME)

Feb 17, 2023

Multichannel Merchant Top 3PL Provider 2021 award badge for MasonHub, signifying their recognition as an industry leader in fulfillment services.

Drive conversion and brand loyalty with a data-driven fulfillment marketing program.

MasonHub’s FAME leverages your order attributes to target specific audiences with memorable unboxing experiences and promotions that strengthen your brand and drive engagement. 

How it works:

Determine your marketing campaign objectives.

  1. Connect with your Client Services representative to create a FAME campaign and coordinate delivery of collateral, if needed.
  2. Launch your campaign! 
  3. Orders pass through FAME to determine if there’s a match.
  4. We pack & ship according to the FAME rules you set up.

Send order tags like “subscription”, “first order”, “influencer”, and “promo insert” to tell us who should be part of your FAME campaigns. Or, FAME can leverage existing attributes like international addresses or when a customer orders a specific SKU.

Some FAME campaigns our clients are running right now!

  • Promotional inserts: Spreading awareness and testing out a discount promotion code with a packaging insert.
  • Thank you cards and personal notes: Printing customized packing slip messages; inserting personalized items for first-time or VIP customers. 
  • Pre-printed return labels: Making returns as easy as possible by inserting a prepaid return label into the customer’s order.
  • Product samples and gifts with purchase: Introducing customers to other product lines by including free samples while quantities last; surprising and delighting with a small gift.
  • Customized packaging: Elevating the unboxing experience for first-time customers with a special box and tissue paper.