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Off-Price Retailers Are Now Selling Online. Will Shoppers Follow?

Mar 01, 2023

Two hands holding smartphones with online shopping sites displaying sales, symbolizing the digital competition among off-price sellers

Exploring the future of off-price sellers going online–can they compete?

This article was published in ‘Business of Fashion on January 6, 2020.

With Marshalls being the latest off-price chain to launch e-commerce, and outlet mall experimenting with web sales, can similar retailers compete in a marketplace already crowded with discounts? Industry experts, including MasonHub Founder & CEO Donny Salazar, weigh in.