Case Studies

Omnichannel From Day One: How MasonHub Helped Thirteen Lune Launch

The inclusive beauty marketplace launched its DTC business and an in-store and online partnership with JCPenney in its first year.

thirteen lune founders Patrick Herning and Nyakio Grieco were no strangers to launching successful brands–but they faced a whole new challenge by launching a game-changing, first-of-its kind beauty marketplace curating and celebrating BIPOC-founded brands. In the middle of a pandemic, no less. 

Looking to blend a true omnichannel experience with seamless logistics, the two turned to MasonHub to help them launch their DTC business and an in-store and online JCPenny partnership in its very first year.