People, Process & Technology: Can Rent the Runway Recover?

Feb 25, 2023

Rent the Runway founder Jennifer Hyman discusses the future of the company on stage.

MasonHub’s Founder & CEO Donny Salazar analyzes what happened when clothing rental giant Rent the Runway faced delays due to an upgrade in its backend operations.

This article was published in ‘Sourcing Journal’ on October 4, 2019.

Back in March, on the heels of a $125 million cash infusion from investors and a $1 billion “unicorn” valuation, clothing rental giant Rent the Runway appeared to be running high. But then a surge in membership appeared to overwhelm their existing infrastructure, and customers complained of long wait times to speak with customer service reps, and a number of quality control issues. 

Sourcing Journal reached out to MasonHub Founder & CEO, Donny Salazar, to help analyze what happened and how an upgrade in Rent the Runways backend operations drove the problems. 

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