Feb 25, 2023
This article was published in ‘Sourcing Journal’ on October 4, 2019.
Back in March, on the heels of a $125 million cash infusion from investors and a $1 billion “unicorn” valuation, clothing rental giant Rent the Runway appeared to be running high. But then a surge in membership appeared to overwhelm their existing infrastructure, and customers complained of long wait times to speak with customer service reps, and a number of quality control issues.
Sourcing Journal reached out to MasonHub Founder & CEO, Donny Salazar, to help analyze what happened and how an upgrade in Rent the Runways backend operations drove the problems.
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