The Inconvenient Challenges of Online Returns

Mar 03, 2023

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‘Vogue Business’ Innovation Editor Maghan McDowell examines the ins, outs, and opportunities of ecommerce returns.

This article was published in ‘Vogue Business’ on May 5, 2020

Shoppers return 10% of what they buy in physical stores–and as much as 40% of what they buy online, with returns on the higher end for fashion and apparel. And online returns are expensive for brands, costing as much as $10 per return. 

See how Donny Salazar, Founder & CEO of MasonHub, and other industry experts are tackling these challenges in real-time, even as the pandemic stretches on and keeps changing the game. 

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