The Inconvenient Challenges of Online Returns

Mar 03, 2023

‘Vogue Business’ Innovation Editor Maghan McDowell examines the ins, outs, and opportunities of ecommerce returns.

This article was published in ‘Vogue Business’ on May 5, 2020

Shoppers return 10% of what they buy in physical stores–and as much as 40% of what they buy online, with returns on the higher end for fashion and apparel. And online returns are expensive for brands, costing as much as $10 per return. 

See how Donny Salazar, Founder & CEO of MasonHub, and other industry experts are tackling these challenges in real-time, even as the pandemic stretches on and keeps changing the game. 

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