Feb 27, 2023
This article was published in ‘Vogue Business’ on November 26, 2020.
Like streaming movies and music, clothes are now being treated like a utility to which one can subscribe. Offering rental or subscription models can increase loyalty and wallet share–but it requires new approaches to logistics, pricing, and marketing.
Donny Salazar, Founder & CEO of MasonHub, joins other industry experts discussing “Clothing as a Service” (or CaaS) and what it means for brands and fulfillment service providers alike.
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